Cycling Embassy of Japan

Introduction
	Our principles	In Brief
	Click on each of the 5 P's below to learn of the Embassy's core values.	In Japan almost everyone rides a bicycle, but few consider themselves cyclists, and when riding even fewer consider the health, environmental, economic and societal benefits of cycling, they're just choosing the most convenient tool for the task. But... Japanese cycling policies, where they exist, are outdated and provide little if any value to cyclists. The Cycling Embassy of Japan fights to repair this imbalance between a vibrant, active cycling culture and complete disregard for cyclists at the policy making level. Because in Japan, cycling just makes sense.
	Promote better cycling infrastructure
	Promoting cycling is about promoting happiness, health, and sustainability. Therefore it is part of a bigger goal, one that takes a deep look into our hearts and asks us as a society where we are going and how are we going to respond to the challenges on the road ahead. The bicycle is a symbol of the human capability to accept a certain level of technology without allowing it to control us. It’s a tool for getting around, for distributing goods and for social justice. It’s an emergency device that will run even when everything else shuts down. Plus, it’s just a simple way to get around.
	Protect the most vulnerable road users
	At some point we are all pedestrians, the most exposed, vulnerable and least served road users. Understanding that different forms of transportation require different infrastructure and attitudes is the first step into protecting each other from ourselves. The key to safe walking and cycling is safe walking and cycling environments.
	Provide support for our community
	Kids these days are building businesses around bicycles. They are commuting more frequently by bicycle and are building a community around this shared activity. From social group rides to local pedal-patisseries and coffee stands, bicycles are enabling people to build stronger bonds with their neighbors. We say thank you to all the groups that are connecting with each other via cycling.
	Prepare for the next crisis
	catastrophe, confrontation, calamity, can of worms, clash, criticism, competition all of the above.
	Play
	What if there was no need for playgrounds because the streets were for playing? Mission accomplished.